Joffrey Baeyaert
AI Strategy & Technology Executive
I transform complexity into clarity, turning AI from promise to profit. An autistic systems-thinker who sees patterns others miss, I've delivered €40M+ in measured impact across Google and New Work SE while publishing groundbreaking research on ethical AI.
At Google, I didn't just manage teams, I transformed them. Scaling from 4 to 23 engineers in 10 months, I built NLP/ML systems across 23 languages that influenced $400M+ in quarterly Ads revenue. I created psychological safety that unlocks people's maximum potential, ultimately leading to productivity gains.
At New Work SE, I architected the company's entire data and AI strategy. Built a new 40-person Data Hub as a result of the Data Strategy. Delivered €27M in annual savings and €15M+ in growth initiatives. Not PowerPoint strategies: operational systems that moved the P&L.
As Founder of MMStudio, I'm advancing ethical AI in practice. Created the Multi-Dimensional Ethics Framework (MDEF), now referenced in academic literature worldwide. Built TryTheJob, a revolutionary multi-agent platform aligned with client's vision. Published 8 peer-reviewed papers in 2025.
Core Expertise
AI Strategy & Governance
Design and execute enterprise AI strategies that balance innovation with responsibility. Expert in EU AI Act compliance, MDEF implementation, and risk-based governance frameworks.
Team & Organizational Scaling
Proven ability to scale high-performance teams and build data organizations from zero. Create psychological safety that unlocks exponential productivity gains.
Platform Architecture
Design scalable systems that process billions in transactions. Expert in NLP/ML pipelines, multi-agent orchestration, and event-driven architectures.
Inclusive Innovation
Pioneer in neurodiversity-first design and cognitive accessibility. Transform ethical theory into deployable systems that work for all users.
What Sets Me Apart
My neurodivergent perspective is my superpower. I see systems, not symptoms. Patterns, not problems. Where others see complexity, I see elegant solutions waiting to be architected.
I don't just theorize about AI ethics, I operationalize it. My MDEF framework isn't another compliance checklist; it's a living system that embeds accountability into every line of code, every product decision, every strategic choice.
I bridge worlds that rarely speak: the boardroom and the server room, academic rigor and startup speed, ethical imperatives and commercial reality. I translate between executives who need clarity and engineers who need precision.
The Journey
Acolad Group
Head of Data & AI. Owns AI strategy, production AI products, the enterprise data platform and AI governance, with EU AI Act and GDPR readiness delivered across a production portfolio.
MMStudio Innovation Lab
Founded strategic AI sandbox. 8 peer-reviewed papers (2025), TryTheJob platform, MDEF framework. Bridging research and enterprise deployment.
New Work SE (XING)
Head of Data Excellence Center, then Principal in Technology Strategy. €27M annual savings, built 40-person Data Hub, transformed enterprise data capabilities.
Engineering Manager. Scaled team 4→23, delivered $400M+ quarterly impact, built global NLP/ML systems across 23 languages.
From Marine Biology to Tech
Unconventional path from marine research to tech leadership. Led multi-million-euro grant programmes and published in the peer-reviewed movement-ecology literature.
Published Research
8 peer-reviewed papers in 2025, shaping AI ethics globally
How I Work
Systems, Not Symptoms
I diagnose root causes, not surface problems. Every solution addresses the system, not just the symptom.
Execution Over Theory
Strategies that ship. I don't just design, I deploy, measure, and iterate until impact is undeniable.
Cognitive Diversity
Neurodiversity isn't a checkbox, it's a competitive advantage. I build systems that work for all minds.
Measurable Impact
Every initiative tied to KPIs. If it doesn't move the needle, it doesn't get my time.
Ready to Transform Your Organization?
Let's turn your AI ambitions into measurable business outcomes