About
Joffrey Baeyaert.
AI Strategy & Technology Executive
I transform complexity into clarity, turning AI from promise to profit. An autistic systems-thinker who sees patterns others miss, I have delivered €40M+ in measured impact across Google and New Work SE while publishing groundbreaking research on ethical AI.
At Google, I scaled a team from 4 to 23 engineers in 10 months, building NLP/ML systems across 23 languages that influenced $400M+ in quarterly Ads revenue.
At New Work SE, I architected the company's data and AI strategy, building a 40-person Data Hub and delivering €27M in annual savings and €15M+ in growth initiatives.
As Founder of MMStudio, I advance ethical AI in practice. I created the Multi-Dimensional Ethics Framework (MDEF), built TryTheJob, and published 8 peer-reviewed papers in 2025.
Expertise
Core capabilities that drive enterprise transformation.
Core Expertise
01
AI Strategy & Governance
Design and execute enterprise AI strategies that balance innovation with responsibility. Expert in EU AI Act compliance, MDEF implementation, and risk-based governance frameworks.
02
Team & Organizational Scaling
Proven ability to scale high-performance teams and build data organizations from zero. Create psychological safety that unlocks exponential productivity gains.
03
Platform Architecture
Design scalable systems that process billions in transactions. Expert in NLP/ML pipelines, multi-agent orchestration, and event-driven architectures.
04
Inclusive Innovation
Pioneer in neurodiversity-first design and cognitive accessibility. Transform ethical theory into deployable systems that work for all users.
Journey
Building transformative technology at scale.
The Journey
2026-Present
Acolad Group
Head of Data & AI. Owns AI strategy, production AI products, the enterprise data platform, and AI governance, with EU AI Act and GDPR readiness delivered across a production portfolio.
2024-Present
MMStudio Innovation Lab
Founded a strategic AI sandbox. 8 peer-reviewed papers (2025), TryTheJob platform, MDEF framework. Bridging research and enterprise deployment.
2022-2026
New Work SE (XING)
Head of Data Excellence Center, then Principal in Technology Strategy. €27M annual savings, built a 40-person Data Hub, transformed enterprise data capabilities.
2019-2022
Google via Qualitest
Engineering Manager. Scaled a team 4→23, delivered $400M+ quarterly impact, built global NLP/ML systems across 23 languages.
Before 2019
From Marine Biology to Tech
Unconventional path from marine research to tech leadership. Led multi-million-euro grant programmes and published in the peer-reviewed movement-ecology literature.
How I Work
Principles that guide every engagement.
How I Work
01
Systems, Not Symptoms
I diagnose root causes, not surface problems. Every solution addresses the system, not just the symptom.
02
Execution Over Theory
Strategies that ship. I do not just design, I deploy, measure, and iterate until impact is undeniable.
03
Cognitive Diversity
Neurodiversity is not a checkbox, it is a competitive advantage. I build systems that work for all minds.
04
Measurable Impact
Every initiative tied to KPIs. If it does not move the needle, it does not get my time.
Advisory