Work & Impact | AI Strategy Portfolio | Joffrey Baeyaert | €50M+ Results

Proven Impact Through AI & Data Strategy

From Google-scale NLP systems to enterprise transformation

€50M+ Total Business Impact
$40B+ Quarterly Revenue Influenced
40+ FTE Teams Built & Scaled
23 Languages Deployed

Strategic Frameworks & Methodologies

Innovative approaches that drive transformation

WM

Wardley Mapping + MCDA

Pioneered integration of Wardley Mapping with Multi-Criteria Decision Analysis for strategic AI deployment, enabling data-driven prioritization of technology investments.

DG

Scalable Data Governance

Developed distributed governance framework empowering teams while maintaining consistency, using Lean principles and Data Domain Mapping for scalability.

AI

Agile AI Development

Created accelerated prototyping methodology for AI products, reducing development cycles from months to days through iterative testing and rapid feedback loops.

EF

Multi-Dimensional Ethics (MDEF)

Authored comprehensive ethics framework integrating originality, cultural sensitivity, bias mitigation, transparency, and sustainability across AI pipelines.

Career Journey

Building transformative technology at scale

2024 - Present

Founder & Managing Director

MMStudio

Leading AI innovation lab focused on agentic systems, ethical AI, and inclusive technology design.

2023 - Present

Principal Tech Strategy

New Work SE / XING

Leading strategic technology planning and AI transformation for CTO office, delivering €27M annual impact.

2022 - 2024

Senior Manager Strategy & Data Transformation

New Work SE

Designed and implemented company-wide data strategy, building 40-FTE Data Hub from scratch.

2019 - 2022

Senior Team Manager

Google

Led Search Language Specialists team, scaling from 4 to 23 engineers and delivering NLP systems across 23 languages.

2014 - 2019

Scientific Project Manager

International Research Centers

Managed €100K+ research projects on ML applications in ecological systems, published 5+ peer-reviewed papers.

Ready to Transform Your Organization?

Let's discuss how my experience can drive your AI and data strategy forward