Generative AI’s Role in Transforming Cultural and Creative Industries: New Challenges and Opportunities
Jo BAEYAERT Jo BAEYAERT

Generative AI’s Role in Transforming Cultural and Creative Industries: New Challenges and Opportunities

Generative AI is transforming cultural and creative industries, reshaping creative workflows, intellectual property laws, and worker roles. This article explores the risks and opportunities of AI-driven creativity, addressing job displacement, copyright challenges, and bias in content generation. Learn how businesses can balance AI innovation with ethical and sustainable creative practices.

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The Illusion of Data-Driven Decisions: Rethinking A/B Testing in Business
Jo BAEYAERT Jo BAEYAERT

The Illusion of Data-Driven Decisions: Rethinking A/B Testing in Business

A/B testing is widely regarded as a cornerstone of data-driven decision-making, yet its misuse often leads to misleading conclusions and poor strategic decisions. This article explores the most common pitfalls in A/B testing, including premature test stoppages (the "peeking" problem), misinterpretation of statistical significance, the impact of outliers in fat-tailed distributions, and the risks of p-hacking. By adopting robust statistical frameworks, such as Bayesian methods and sequential testing, businesses can enhance the reliability of their experiments. Discover how improving statistical literacy and refining A/B testing methodologies can prevent costly missteps and lead to more sustainable, data-driven decisions.

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The Stargate Project: $500 Billion to Rewrite AI’s Future—or Its Rules?
Jo BAEYAERT Jo BAEYAERT

The Stargate Project: $500 Billion to Rewrite AI’s Future—or Its Rules?

OpenAI's Stargate Project is a $500 billion initiative to build advanced AI infrastructure in the U.S., promising technological breakthroughs, economic growth, and global impact. Backed by tech giants like NVIDIA and Microsoft, it aims to redefine AI leadership. But with its scale and ambition come questions about equity, governance, and its true global implications.

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Bridging the Gap Between AI Innovation and Practical Reliability
Jo BAEYAERT Jo BAEYAERT

Bridging the Gap Between AI Innovation and Practical Reliability

The allure of artificial intelligence lies in its transformative potential, yet its true challenge emerges in navigating the unpredictable realities of real-world application. Edge cases—those rare, nuanced scenarios outside the bounds of training data—expose the limits of AI’s probabilistic nature, reminding us that innovation alone is insufficient without reliability. To succeed, AI must operate not as a standalone solution but as part of a hybrid framework, where human oversight and deterministic systems ensure stability amidst uncertainty.

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Portugal’s Growing Appeal in the EU: A Journey Towards Greater Innovation and Investment
Jo BAEYAERT Jo BAEYAERT

Portugal’s Growing Appeal in the EU: A Journey Towards Greater Innovation and Investment

Portugal’s Growing Appeal in the EU: A Journey Towards Greater Innovation and Investment
As Portugal solidifies its position in the European Union’s innovation ecosystem, its strengths in R&D, venture capital, and creative outputs are propelling it forward. From green technology to digital services, Portugal is carving out a role as a hub for sustainability and digital innovation. Discover how strategic investments and policies are shaping Portugal's path toward becoming a leading innovation player in Europe.

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